Singapore, August 4 2008 - The Amazing Race Asia 3 is coming, this time expect the action to be taken a notch higher as this is the toughest race ever!

Asia has been eagerly anticipating the return of The Amazing Race Asia on AXN since the thrilling second season that brought viewers many exciting moments. It was also the program to tune-in to for close to 19 million viewers across Asia. So gear up for an absolutely intense third installment of The Asian edition of the 15-time nominated, five-time Emmy Award winning reality travel competition that debuts exclusively on AXN, 11 September, every Thursday @ 9pm (EA) 10pm (HK).

Expect a whole lot more drama and adrenalin-rushing excitement as The Amazing Race Asia 3 unfolds "The Toughest Race". Mr. Ricky Ow, Senior Vice- President and General Manager of SPE Networks - Asia, the parent network of the AXN channel explains, "It will be the toughest race ever as there will be many challenges the contestants will not expect and be mentally prepared for. The teams will have shorter resting time, the journey will be harder, and the speed of the race will be faster and more intense. This combined with the new cast, you can expect many dramatic moments, tears, twists and turns, and an overall thrilling ride for viewers!"

The Amazing Race Asia 3 has a totally new and exciting cast to look out for. Besides the first Korean team joining the race, season 3 also has the highest number of family relationships in all seasons of The Amazing Race Asia. And unlike their predecessors, many of the contestants are not used to the demands of high adventure. Yet this vibrant and spirited group of contestants is simply brimming with energy and an eagerness to win. They are definitely just as colorful and competitive as the previous season's; and under the toughest race's intense conditions, they will provide many valuable TV moments and a whole lot more drama.

Up for this tough challenge are 10 diverse teams from India, Malaysia, Hong Kong, Thailand, Singapore, Korea and the Philippines that guarantee to turn heads, not just because some are the best looking people around. The contestants are: 3 beauty queens counting a former Miss Universe Natalie Glebova and wife to Thailand's highest ranking (and once world #9) tennis player Paradorn Srichaphan; the first-ever Korean team made up by sporty brothers; famous Malaysian faces - Bernie Chan who pairs up with her brother, and actress Ida Nerina (Serpet) with her heiress pal Tania Khan; a comedian who can't help but crack jokes on-and-off screen with his teacher buddy; a beautiful ex air-hostess and cousin from India; and a dramatic father and son team with theatrical antics.

AXN is proving to be the leading original content creator in the region with two successful past seasons of The Amazing Race Asia under its belt. The Amazing Race Asia 3 is also boosted by leading global brands, Caltex, MASkargo, Nokia, Singha Corporation, Sony Electronics Asia Pacific and Standard Chartered Bank.

Mr. Ricky Ow notes, "The Amazing Race Asia is a mega production and we have only been able to create this world world-class production because of the faith of our valuable partners. Many like Sony Electronics Asia Pacific, Caltex, Nokia and Standard Chartered Bank are long-time supporters of Asian franchise, and we are proud to bring in our new partners Singha Corporation and MASkargo to the Race."

Get to know the new contestants of The Amazing Race Asia 3 when the season premieres on AXN this September! For more details about the race, visit the official website http://amazing-race-asia.axn-asia.com, and watch the special Racers Revealed episode to find out more about the teams. Racers Revealed will debut on AXN 4 September, Thursday @ 9pm (SG, MY, PH, TH), 10pm (HK, South Asia), 8pm (JKT).

ABOUT THE AMAZING RACE ASIA 3 SPONSORS

Caltex
Chevron Corporation is one of the world's leading integrated energy companies with subsidiaries that conduct business across the globe. The company's success is driven by the ingenuity and commitment of approximately 59,000 employees who operate across the energy spectrum. Chevron explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and other energy products and services; manufactures and sells petrochemical products; generates power and produces geothermal energy; and develops and commercializes the energy resources of the future, including biofuels and other renewables. Chevron is based in San Ramon, Calif. More information about Chevron is available at www.chevron.com.

MASkargo
Malaysia Airlines Cargo Sdn Bhd (MASkargo) is the air cargo division of Malaysia Airlines. It operates four B747-200 and two B747-400 freighters covering the world's major cargo hubs. It also offers belly space capacity on Malaysia Airlines passenger fleet serving almost 100 destinations worldwide.

At KLIA, its home base is the Advanced Cargo Centre, a 108-acre complex designed especially for MASkargo's sophisticated state-of-the-art cargo handling facilities with the ability to handle up to one million tonnes of cargo annually. These features have given MASkargo the recognition as a major regional cargo hub within a free commercial zone.

MASkargo has been selected to host the Air Cargo Forum 2008, the largest air cargo industry gathering in the world after winning the bid against Singapore, Abu Dhabi, Osaka and Melbourne. The event will be held in Kuala Lumpur from 4 to 6 November 2008 and is expected to be attended by some 5,000 senior executives from the supply chain of the cargo, airline and logistics industry. More information is available at www.maskargo.com.

Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.

Singha
Singha Corporation Co.,Ltd., is a subsidiary of Boon Rawd Brewery Co. Ltd., the first and largest brewery in Thailand established in 1933. The company was incorporated to oversee the beverage business of Boon Rawd Brewery Co.,Ltd. And is responsible for the operation and marketing of beer, soda water, drinking water, and various energy drinks under brand names such as "Singha", "Leo", and "B-Ing".

At present, Singha Corporation Co.,Ltd. Operates 3 breweries and 6 soda water and drinking water factories located in strategic regions across Thailand. Moreover, the company's vast distribution network further enhances its ability to serve the customers throughout the kingdom as well as in 40 countries worldwide under full compliance with FDA regulations and approval of each country, including European and North American countries.

Singha Corporation Co.,Ltd. conducts all its businesses under the principals of good corporate governance and in a social responsible manner. As an integral part of Thai Society, Singha Corporation Co.,Ltd. actively participate in local environmental support programs, educational scholarship programs, cultural events, traditional festivals, and sport sponsorship.

Sony Electronics Asia Pacific
Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional management and marketing headquarters for Sony's consumer electronic products overseeing S. E. Asia, Oceania, Middle East and Africa regions. For more information on Sony's products and services in Asia Pacific, please visit www.sony-asia.com.

Sony HD World
Sony Electronics Asia Pacific is spearheading the next generation in home entertainment, with picture quality in Full HD (1920 x 1080). Leveraging on Sony's expertise in professional technology, Sony offers consumers the most comprehensive range of high-definition products including BRAVIA LCD TVs, Blu-ray players and optical discs, Handycam® camcorders, Cyber-shot™ and Alpha cameras, VAIO® notebooks, PlayStation®3 consoles, as well as broadcast and professional products. Championing various advanced formats and technologies including Blu-ray, AVCHD and x.v.Colour, Sony is leading the electronics industry with the latest high-definition products, offering consumers a complete and integrated solution.

Standard Chartered Bank
Standard Chartered PLC, listed on both the London Stock Exchange and the Hong Kong Stock Exchange, ranks among the top 25 companies in the FTSE-100 by market capitalisation. The London-headquartered group has operated for over 150 years in some of the world's most dynamic markets, leading the way in Asia, Africa and the Middle East. Its income and the number of employees have more than doubled over the last five years primarily as a result of organic growth and supplemented by acquisitions.

Standard Chartered aspires to be the best international bank in its markets through leading by example to be the right partner for its stakeholders. The group now employs 73,000 people, representing 115 nationalities, in more than 1,700 branches and outlets located in over 70 countries. The bank derives more than 90 per cent of its operating income and profits from Asia, Africa and the Middle East, with balanced income derived from both Wholesale and Consumer Banking.

The group is committed to building a sustainable business over the long term and is trusted worldwide for upholding high standards of corporate governance, social responsibility, environmental protection and employee diversity. For more information, please visit: www.standardchartered.com.